Exploring social media as a driver of sustainable behaviour

T1 - Exploring social media as a driver of sustainable behaviour: case analysis and policy implications. AU - Langley, D. AU - van den Broek, T. PY - Y1 - N2 - This paper describes an empirical study into the emerging effects of instantly\navailable social media on collective environmentally sustainable www.doorway.ru by:  · Title: Exploring social media as a driver of sustainable behaviour: case analysis and policy implications: Author: Langley, D.J.; Broek, T.A. van denCited by:  · Consequently, this study aims at exploring a fashion footwear company's orientation towards sustainability, and the way it affects the configuration and management of its supply chain. More in depth, the paper aims to explore the main drivers of a fashion footwear company's sustainable behaviour and their influence on the emergence of new.

Exploring social media as a driver of sustainable behaviour: Case analysis and policy implications. Author. Langley, D.J. van den Broek, T.A. TNO Informatie- en Communicatietechnologie. Publication year. Subject. Organisation Society SBA - Strategic Business Analysis SP2 - Strategy Policy 2 BSS - Behavioural and Societal Sciences Informatics. Social media as a driver of sustainable behaviour Most consumers have a positive attitude towards sustainability and seem to be increasingly interested in balancing quality of life and sustainable behaviour (Frantz et al. ; Lorenzoni, Nicholson-Cole and Whitmarsh, ; Moser ). The first contribution to the literature is a model whereby social media is positioned as a means to overcome two important barriers to collective environmentally sustainable behaviour. The first barrier can be called fatalism, or a lack of belief on the part of potential participants that the sustainability initiative will have a significant impact.

We have social media to thank for some of the modern era’s most important revolutions. The Arab Spring, the Occupy Movement and even important fundraisers like the #IceBucketChallenge wouldn’t have succeeded without the help of social media. Celebrities can say some pretty crazy stuff on social media. How many times have you stumbled upon a Tweet that made you shake your head, laugh or get angry? Celebrities often influence the public’s thinking, for better or worse. However, t. Create a social media strategy that's sustainable, follows a buyer's journey, and helps you strategically build your content inventory. All of HubSpot’s marketing, sales CRM, customer service, CMS, and operations software on one platform. M.